Description
Size: 6ml / 50ml
LAUNDRY DAY
A crisp sun-filled citrus
Cut grass, sun bouncing off fresh laundry. Pulp of passionfruit, zest of lime. The optimistic gaze of spring dreaming.
“Throwing your windows open on the first day of spring, a lightness of spirit, filled with optimism and joy. That feeling, that is Laundry Day.” — Frances, Abel Founder
Scent Notes:
TOP: Cut Grass, Aldehydes, Neroli
HEART: Lime, Bergamot, Passionfruit
BASE: Vetiver, Ambroxan
ABEL, REIMAGINED
Introducing the future of fragrance: High-performance natural perfume. Low-impact packaging.
Over a decade in the making, we’ve reimagined our entire collection — reformulated for ultimate performance and re-packaged for circularity.
This is Abel, reimagined. A blueprint for the future of fragrance.
100% NATURAL, NOW 37% STRONGER
The result of our reformulation is elevated strength and longevity. In a world where reformulation means cutting corners, we’re increasing the concentration and quality of our 100% natural perfume.
“We’ve surprised even ourselves at what we’ve been able to achieve with this reformulation. The scents remain bold and nuanced, but now with more lasting power.”
— Isaac Sinclair, master perfumer
NEXT-GENERATION PACKAGING
We’ve reimagined our packaging for circularity and lowest impact.
— Fully biodegradable caps
— 100% recycled paper
— Kerbside recyclable glass
Our carbon emissions for paper packaging have reduced by 96%.
“Abel Eau De Parfum, ‘Laundry Day’ is its most advanced scent yet, made almost entirely with renewable and biodegradable technology. “-Wallpaper*
“Upcycled passionfruit skins add a ripe sweetness, further building on Laundry Day’s bright effervescent character. “-VIVA
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