Description
Size: 6ml / 50ml
THE APARTMENT
Pouring into the late evening, a well-heeled cherry kiss. White florals, velvet textures, richness of rum and cacao. Sophistication at its core.
“A playful musing on the opulent (and very Parisian) surroundings of the L’Appartement Étoile. Wearing The Apartment is an invitation to escape to a luxurious moment in time“ — Frances, Abel Founder
Scent Notes: TOP: Tart Cherry, Rum, Cacao / HEART: Jasmin, Tuberose, Gurjun Balsam / BASE: Myrrh, Tolu Balsam, Vanilla
ABEL, REIMAGINED
Introducing the future of fragrance: High-performance natural perfume. Low-impact packaging.
Over a decade in the making, we’ve reimagined our entire collection — reformulated for ultimate performance and re-packaged for circularity.
This is Abel, reimagined. A blueprint for the future of fragrance.
100% NATURAL, NOW 37% STRONGER
The result of our reformulation is elevated strength and longevity. In a world where reformulation means cutting corners, we’re increasing the concentration and quality of our 100% natural perfume.
“We’ve surprised even ourselves at what we’ve been able to achieve with this reformulation. The scents remain bold and nuanced, but now with more lasting power.”
— Isaac Sinclair, master perfumer
NEXT-GENERATION PACKAGING
We’ve reimagined our packaging for circularity and lowest impact.
— Fully biodegradable caps
— 100% recycled paper
— Kerbside recyclable glass
Our carbon emissions for paper packaging have reduced by 96%.
“We also love Abel’s The Apartment. Meant evoke the feelings of decompressing in your Parisian flat, this scent is made with notes of upcycled cherry, cacao, rum and myrrh, for a balanced mix of tart and warmth” -allure
“A true sensory treat that is perfect for the holiday season” -WELL+GOOD
“The most elegant fragrance I’ve come across in a while… impressive silage and a long wear time of 6 hours on my bare skin. I can’t stop recommending it to fellow fans of cherry gourmand scents.” -WHO WHAT WEAR
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