The Organic Pharmacy Volumising Mascara — A Serum-Infused Treatment Mascara That Lengthens, Volumises & Conditions in One Stroke
Sparse, brittle or over-stressed lashes deserve more than ordinary mascara — this formula treats as it performs, delivering conditioning actives directly to the lash shaft with every application. Beeswax and plant waxes bind pigment and coat each fibre for defined, voluminous length, while argan oil, squalane and hyaluronic acid infuse moisture for lashes that grow visibly stronger over time. The result is a consciously clean, 100% natural finish that feels as nourishing as your skincare ritual, without compromising on drama.
| Ingredient | INCI Name | Concentration | Function | Skin Benefit |
|---|---|---|---|---|
| Beeswax | Cera Alba | High | Film-former / Emollient | Adheres to lash fibres for long-lasting wear; hydrates and conditions the lash shaft |
| Plant Waxes | Various (e.g. Carnauba — Copernicia Cerifera Cera) | High | Film-former / Structuring agent | Provides buildable volume and separation; supports natural curl retention |
| Squalane | Squalane (plant-derived) | Mid | Emollient / Penetrating lipid | Delivers essential fatty acids into the lash cortex to promote length and resilience |
| Argan Oil | Argania Spinosa Kernel Oil | Mid | Emollient / Antioxidant | Rich in vitamin A; hydrates lash fibres and supports healthy growth |
| Hyaluronic Acid | Sodium Hyaluronate | Mid | Humectant | Binds moisture to lash fibres, reducing brittleness and improving flexibility |
| Turmeric | Curcuma Longa Root Extract | Low | Antioxidant / Botanical active | Protects lashes from oxidative stress; encourages lash growth |
| Vitamin E | Tocopherol | Low | Antioxidant | Neutralises free radicals at the lash follicle; supports lash longevity |
| Vitamin C | Ascorbic Acid or derivative | Low | Antioxidant / Strengthening agent | Minimises lash breakage; supports structural integrity via collagen-adjacent pathways |
| Blue Cornflower Extract | Centaurea Cyanus Flower Extract | Trace | Soothing / Conditioning botanical | Soothes the lash line; provides healing and conditioning properties to the delicate eye area |
This mascara functions on a dual treatment-and-performance principle: plant and beeswaxes form a flexible, adherent film around each lash fibre, adding physical volume and definition while locking in active ingredients. Squalane and argan oil penetrate the lash cortex to reinforce the lipid structure of each hair, reducing moisture loss and breakage, while hyaluronic acid maintains hydration at the fibre surface for improved suppleness. Turmeric's curcuminoids and vitamin E work synergistically to neutralise free radical damage at the follicle level, supporting the natural lash growth cycle over continued use. Vitamin C further reinforces lash integrity by supporting the structural proteins that resist mechanical stress during removal. ---
- Apply The Organic Pharmacy Volumising Mascara to the upper lashes, starting at the root and move in a zig-zag motion to perfectly coat each lash, as well as to curl and separate the lashes. Tip: for a false-lash effect, draw a thin line, as close to the lashes as possible with eyeliner. The liner and mascara should blend together, forming a thicker lash line.
- Those with fine, sparse or
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